Serums vs. Creams

Our aestheticians get asked all kinds of questions when working on their clients. In this FAQ series, we’ll beanswering some of the most commonly asked questions.

FAQ #1: What is the difference between a serum and a cream? Do I need to use both? What’s the difference between face cream and a specialized eye cream?

Serums are highly concentrated products with advanced active ingredients such as vitamins, anti-oxidants, Natural Algae Hormones, Silicum, Hyaluronic Acid, and Collagen. Serums can also contain Natural Retinol Alternative or Swiss Green Apple Stem Cells. Generally speaking, they are made up of smaller molecules, meaning they are able to penetrate through your skin’s layers and more directly target any problem areas, such as; dehydration, lack of firmness, wrinkles, pigmentation issues and they are also used to brighten the skin.

Using a serum recommended for your skin-type, regularly, is proven to prolong the benefits your skin receives during a facial.


Creams are made up of larger molecules than a serum is. This means that creams cannot penetrate the skin’s layers as deeply as a serum can. Creams are topical and are responsible for protecting your skin’s outer layers from the elements and from Trans-Epidermal Water Loss, or, evaporation of moisture from the skin. They usually suit more dry, mature and sensitive skin types and are especially beneficial during cold weather months.

Did you know that the pores around your eyes are smaller than the pores that cover the rest of your face?

This is why using an eye cream around your eye area, as opposed to your regular face cream or moisturizer is important. Eye creams are made up of smaller molecules, therefore meaning they can penetrate the sensitive skin’s layers more effectively. Eye creams also contain ingredients to reduce redness, reduce puffiness or reduce dark circles.

So, you may be wondering how to integrate a serum into your skin care routine. Your serum becomes step #3 in your skin care routine:

1)      Cleanse your skin

2)      Apply your toner

3)      Apply a dime-sized amount of serum. If you have especially dry skin, you should apply your serum right after you’ve applied your toner so that your damp skin can seal in as much serum as possible.

4)      Apply your eye cream being careful not to apply any cream higher than your cheek bones. Any cream that gets applied too close to the eye area will end of in your eyes throughout the night and result in more redness and puffiness the next morning.

5)      Apply your cream. Be sure to wait until your serum has been absorbed and then apply your moisturizer. Waiting 5-10 minutes before applying your cream means that your skin is able to reap the benefits of the serum, fully.

Be sure to ask your aesthetician which serum they would recommend for you.

If you have a question you’d like answered on our blog, be sure to e-mail it to us at;

Welcome to the Blog

Welcome to the Beauty Institute Spa and Rejuvenation Clinic blog. We’re so glad you’re here!

Each Friday, we’ll be posting an entry here, answering frequently asked questions or exploring a new trend or treatment in the beauty industry. We hope you’ll read it regularly and that it becomes a valuable resource for you.

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Thank you,

The Beauty Institute Team